媒介素养教育:信息受众的主体性生成及其意义

The Education of the Media Accomplishment:the Formation of the Subjectivity of the Information Receiver and Its Significance

大众传播媒介的信息传播网的扩张速度是惊人的,其传播的海量信息对受众的影响也是惊人的。受众信息选择理性的成熟有一个生成的过程。主体的劳动实践和思维能对主体的信息选择和吸收(学习)进行“导向”,并按照一定的目的、计划对受众的信息活动进行限制和纠正,使受众的信息活动减少盲目性和非理性,这是受众主体性生成的价值所在。通过开展媒介素养教育,培养青少年在信息传播与接受的过程中的主体性,具有重要的意义。

The speed. The effect that tional choice by the information disseminating net the enormous messages exert of the mass media is expanding at a striking on the receiver is also quite striking. The rareceiver of the message needs to be realized through a formation process. The laboring practice and thinking of the subject can lead the subject＇s choice and assimilation of messages, restrict and adjust the receiver＇s message choosing activity according to some aims and plans, thus reducing blind and non-rational activities. This is the value of the formation of the subjectivity of the information receiver. It is quite significant to foster the subjectivity of the young people in the process of message disseminating and receiving through the education of the media accomplishment.