武陵山区旅游业合作发展战略研究

The research of cooperation and develop strategy of WuLing mountain area's tourism

面对国际国内激烈竞争的武陵山区旅游业,当前正经历着一场深刻的变革。一方面,由于旅游业的强关联度、高乘数效应以及较低的市场准入度,在武陵山区,各个地方政府都把旅游作为启动地方经济增长的重任,在发展上较其他产业得到更多制度、财政等方面的支持;另一方面,武陵山区旅游业仍然属于一种“弱、小、散、差”产业,经营方式较为粗放,特别是受地方利益驱动和企业自身缺陷的影响,普遍存在着无序开发、无序竞争、无序管理等突出问题。实施区域旅游合作发展战略是武陵山区实现区域旅游业全面、协调、可持续发展的客观要求。

The tourism in WuLing mountain area is undergoing a great revolution, while international and domestic competition is more and more heated. Because tourism connects with so many industries and has low credit degree of entering market, each class local government regards it as important tasks for improving economy. Tourism gets more support in finance and other institutions. On another side, local tourism is still a inferior industry, fanning method is extensive. Effected by lecalistic profit and shortcomings, there are some serious contradictions. It＇s an objective require to carry out coordination develop strategy for overall,harmonious and continuous develop.