酒店餐饮业如何培养忠诚顾客

How Do the Restaurant Industry of Hotels Cultivate Loyal Customers

忠诚顾客是指那些对某一产品或服务有重复购买意愿和实际行动的顾客。酒店餐饮要取得竞争优势,就必须通过各种方法,花费大力气与顾客建立、保持以至发展长期的互惠关系,培养顾客成为酒店的忠诚者。

Loyal customers are those who have repeatedly buying desire and activities for one product service. In order to win competitive advantages, hotels must make great efforts to build up, retain and develop long-term mutually beneficial relationships with customers, and cultivate customers to be loyal through all kinds of ways.