服装定制营销模式初探

Research on the mode of custom marketing in garments

分析了目前我国服装营销的现状,指出传统营销模式的种种弊端,不利于整个服装行业的健康发展;在此基础上引入了服装定制营销模式,论述了定制营销模式的特点,并对我国服装企业如何建立定制营销模式提出了建议。

Analysis the condition of the custom marketing in China for the moment and points out the abuses of conventional marketing, which is not benefit for the whole garment trade＇s development. On this bases , a mode called garments custom marketing is introduced. This thesis discusses the characters and functions of the custom marketing and also gives the garments corporation advice on how to set up the mode of custom marketing.