动态竞争和不确定性环境下的企业战略管理研究——基于期权博弈的新视角

Study on Strategy Management under Uncertainty and Dynamic Competition from Options Game Perspective

简要回顾了战略管理理论的发展,指出在动态竞争和不确定性环境下,内部资源和外部环境的战略管理研究范式表现出不适应性;通过对公司价值驱动力的研究,阐述了期权博弈方法的战略管理思想,并将该方法应用于评价战略投资决策;建立了基于期权博弈的战略管理框架并结合案例进行研究。研究结果表明,基于期权博弈的新视角为管理者提供了一个在动态竞争环境下进行战略管理的有效方法。

Firstly survey of development of strategy management is made in this paper. Under uncertain environment and dynamic competition, internal and external strategy management paradigm does not tend to be adaptive. After drivers of corporate value are studied, strategy management thought through options game method is addressed. Moreover,options game thinking is applied to evaluate strategic investment to build and maintain competitive advantage. Finally, strategy management framework is proposed. Case study indicates that options game strategy management is the efficient method of strategy management under dynamic competitive environment.