目的地广州的老年旅游市场开发探讨

STUDY ON THE DEVELOPING OF THE SENIOR TOURISM TAKING GUANGZHOU AS A TOURING DESTINATION

广州是一个对老年旅游者具有极大吸引力的旅游城市.通过分析广州开发老年旅游市场的条件,提出了广州进一步营造老年旅游环境,开拓老年旅游市场的设想:采取适度超前的原则,国内、国外两个客源市场并重开发的方针;重视我国乡村与中、西部城镇的老年客源市场,促进本省本市老年人加入广州之游;同时,充分利用广州市的旅游资源优势开发老年旅游专项产品,优化资源整合,使老年旅游成为广州旅游业新的亮点和增长点.

Guangzhou is a touring city which has particular attraction for aged tourists. Based on detailed analyses about the conditions of developing the touring market for agedpeople in Guangzhou, some suggestions about constructing environment and developing the industry of aged - tourism are presented which include how to, adopt the policy of paying equal attention to develop the objective source from inland and foreign contries; to focus on the aged objective source market from the rural area, the middle and west China, to accelerate the native aged- people to join in Guangzhou tourism. At the same time, make full use of the predominance of Guangzhou＇s tourism source to develop the special product for aged people, to optimize the integration of source, to make aged - tourism serving as a new and bright point for tourism growth of Guangzhou.