摘要
高校是我国技术创新的重要力量,肩负着众多技术的研究与开发,但长期的脱离市场,观念滞后,严重制约了技术的转移。本文分析了高校所面对的技术转移困境,提出了高校目前应积极融入市场,建立营销思想,采取营销行为促进技术转移。
University is the main strength of innovation of our country and undertakes the research and development of many technologies.But long- time separation from market and lagging of thoughts have restrained the technology transfer heavily. The article analyzes the dilemma of the university and suggests that university should involve in the market actively, set up marketing thought and take marketing behavior in order to prompt the technology transfer.
出处
《技术与创新管理》
2005年第5期8-10,13,共4页
Technology and Innovation Management
关键词
高校
技术转移
营销思想
营销行为
university
technology transfer
marketing thought
marketing behavior
