物流业中铁路货运市场划分的灰关联度分析

Gray Relative Analysis of the Railway Freight Market Division

在分析了影响货主选择货物运输产品的因素基础上,运用灰色关联度法对货主进行分类,从而为铁路货运企业进行目标市场营销提供依据。

After analysing the factors which will impact the choice of the freight, this paper apples the gray relative analysis to simply divide shippers into some groups,and then provides the base, for the goal marketing.