摘要
针对搜索引擎的网站优化(简称搜索引擎优化,SEO)之行业背景、网站优化在网络营销中的应用特点进行了分析研究,阐述了针对SEO的概念,详细介绍了进行SEO业务的相关要素以及不同行业、不同产品SEO市场差异,解释网站不合理优化所带来的网站经营风险。
This paper addresses the search engine optimization （SEO）in light of its background and actual application in net-based marketing activities. The paper then goes a step further to outline the concepts and the various elements associated with the SEO in terms of actual application including the market differences of SEO when applied to different products and different sectors. The paper concludes with an analysis on the website risks arising from irrational SEO.
出处
《科技与管理》
2005年第5期108-111,共4页
Science-Technology and Management
关键词
搜索引擎
网站优化
电子商务
网络营销
search engine optimization
electronic business
search engine
net-based marketing
