深圳市商业体育俱乐部经营现状研究

Analysis and Research on Current Situation of Sports Club of Commerce in Shenzhen

采用访问、问卷调查、实地考察等方法对深圳市商业体育俱乐部经营现状调查。结果发现,深圳市商业体育俱乐部经营已成为体育市场的重要组成部分,已初具规模,但在其发展过程中,对场所的布局缺乏整体规划。建议投资者多种经营、多项目开发、扩大经营行业方式,满足不同层次的消费者。

In this paper, we analyzed the dealing in situation of Shenzhen＇s commercial sports clubs by using visiting, questionnaire investigation, seeing about, references and statistics method. We found that the commercial sports clubs have become an important part of sports market in Shenzhen. The main problem was lack of a good planning. Our suggestions are to develop varies programs to expend the sports market and provide high standard of service to meet all customers＇ needs.