摘要
通常一则广告主要由广告标题和正文组成,标题作为广告的基本部分,发挥着重要的人际功能,因而起着促销的作用。运用Halliday的功能语言学相关理论分析广告标题的人际功能:陈述、提供和提问功能。分析发现,广告标题作为话语其人际功能体现自身特点。
Generally speaking,an ad mainly consists of the headlineand the body. As an essential part of an ad, the headline performs important interpersonal functions, which can promote the products being advertised. This paper analyzes the interpersonal functions of ad headlines by an application of relevant theories of Halliday＇s functional linguistics： statement,offer and question. Analyses reveal that as utterances, ad headlines have their own characteristics in interpersonal functions.
出处
《辽宁工程技术大学学报（社会科学版）》
2005年第5期532-535,共4页
Journal of Liaoning Technical University(Social Science Edition)
关键词
广告
标题
功能
特点
advertising
headline
functions
characteristics
