论新闻策划的原则与方法

Rules and Methods of News Planning

新闻策划要突出创新的特征,包括内容的创新和报道形式的创新;新闻策划要有组织、有计划,量力而行、量材而行;要遵从新闻的真实性原则;要把握好时机;不能超过一定的信息传播密度。

The news planning must emphasize the characteristic innovation of the form of report. It must have plans, do things It must comply with the principle of the news＇ authenticity and of innovation, including the innovation of content and the within the limits of our own abilities and our environment. master the opportunity. At the same time, it can＇t exceedthe certain density of information dissemination.