兰州市体育文化消费市场的调查与分析

Investigation and Analysis of Consumer Market of Sports Culture in Lanzhou

通过实地问卷调查,分析了兰州市群众体育文化消费市场的基本情况和现状,并就如何促进兰州市体育文化消费市场的发展提出了一些对策和建议.兰州市目前经济比较落后,群众体育基础设施较薄弱,体育的总体水平不高,人均占有体育场地少,经费投入和体育消费均低于发达城市.这使本地体育事业的发展在一定程度上受到了制约.尽管如此,因为体育消费能给人们带来身心快乐,所以体育用品消费呈现上升趋势.随着人们对体育文化消费思想意识的提高,体育文化消费市场将成为一个新的经济增长点,必将带动兰州市的经济向前发展.

At present in Lanzhou, the economy is quite backward, sports infrastructural facilities of the masses are lack, the general level of sports is low, per capita sports place is little and sports outlay and consumption are less than that of developed cities. All these have made the development of local sports cause constrained. In spite of this, the consumption of sports is rising, because it can make people happy and healthy. With the improvement of people＇s consumption consciousness of sports culture, the consumer market of sports culture will become a new increase point of economy and promote the economy of Lanzhou.