历史视阈中传统文化价值和媒体价值的转换与融合

Transition and Syncretism of Traditional Culture and Media Values in History

通过历史的分析考察,传统文化价值存在现实中,经过了主体的批评性地、综合性地、创造性地转换得以与现实的媒体价值融合。传统文化与媒体价值的融合既是历史客观的转换,也是主体性的转换。转换的精神内核是生生不息的传统文化价值,媒体是其实现转换和综合创新的重要工具。传统文化价值与媒体价值的转换与融合是适应时代发展的必然结果,主体积极主动地促进这种融合才能有效地应对全球化的挑战。

In a history analysis way, traditional culture and media values are looked through. Traditional culture value exists in reality, which has been transited critically, comprehensively and creatively, and as a result, it is syncrefized with media value. The syncretism of traditional culture and media value are historical and principal, the spirit core of which is the traditional value life. Media is an important tool of transition and syncretism of traditional culture and media values, and it also is the necessary result of the times developing. In this way the challenge of Globalization can be dealt with.