论大众传媒在现代奥林匹克运动中的作用

On the Function of Mass Media in the Olympic Games

现代奥林匹克运动从诞生的第一天起,便与大众传媒结下了不解之缘,其发展倚重于大众传媒的运作。大众传媒在现代奥林匹克运动中具有正反两方面的作用,二者相互影响,彼此促进。

Modern Olympic Movement forges the indissoluble bound with masses＇ media from its emerging and its development relies on the operation of masses＇ media. This paper has analysed the positive and negative function of masses＇ media to modern Olympic Movement in an all-round way and has expounded the relation between the two of influencing each other,and promoting each other.