以企业为传播对象的报纸媒介内容策略

Content Strategy of the Media of Newspaper Regarding Enterprise as Target Mainly

在传播进入买方市场后,内容成为媒介竞争力的源头。以企业为主要受众对象的报纸媒介如何认识受众对象新的信息消费和选择方式,打造媒介的“内容竞争力”,在“顾客让渡价值”理论的指导下,实施最优的媒介内容策略,直接影响着媒介营销传播的效果和对媒介的购买。

After communication entering the buyer＇s market, content becomes the source of media competitiveness. For the media of newspaper regarding enterprise as target mainly , how to know the new message consumption and chosen mode of the target, cultivate “content competitiveness” of the media, under the guidance of theory “customer delivered value”, implement the optimistic media contentstrategy will influence the result that media marketing spreads and purchase tomedia directly.