当前我国零售业面临的问题与对策

The Challenges and Tackling Tactics of China's Retailing Industry in Nowadays

改革开放以来,我国零售业获得了空前的发展,但也面临着一系列的问题。如观念落后、管理不善、规模偏小、融资困难等。如何摆脱困难,发展自己?从政府方面说,要减少干预,按国际惯例办事;科学制定零售市场发展规划;开放有序,保护适度;规范市场,加大零售行业的管理力度。对企业来说,要尽快转变观念,要有新思想、新思维;大力整合,规模性营销;经销有特色,培育核心竞争力;重视品牌效应,开发自有产品;管好供应链,提高业态应变能力。

With the reform and operating to the outside world,our tountry＇ s retailing industry has developed greatly but it also face some problems. Such as the backward thinking, imperfect management, small scale, difficult circulate funds, etc. How to cast it and develop myself？ From the view of the government, it need to reduce intenference, work fodlow the national routine; make the retailing industry develop plan scientifically; develop ordered; open the market, strengthen its pouier.To the enterprise,it need to change its thinking as soon as possible,have new idea; to sale standardize; train key competition; improve its contingent ability