运用案例教学法培养优秀公关人才

Cultivating PR Elites by Case Study

新时期要求高等教育培养出来的学生既要掌握扎实的理论知识,又要有实践操作技能。公共关系案例教学是集理论教学与能力培养于一体的科学有效的教学方法,在理论学习的基础上,通过对案例的讨论、分析,激发学生对“公共关系”这门课的学习兴趣,从而提高学生发现问题、分析问题的能力,沟通、协调能力和创新、决策能力。为将来从事营销公关工作做好充分准备。

It is required to cultivate students who master basic theory and practical skills for higher education in the new time. Case study for PR is a very useful teaching method including theory and practice, which attracts students by discussion and analysis on cases based on theory study. In this way, students will be trained to find out and analyze problems, and to be improved the abilities of coordination,innovation and decision-making. All the work is ready for future career in the field of marketing and PR.