从《老百姓报》看报纸如何贴近大众

On Newspaper How to Meet the Taste of the Reading Public with the Experience of The Civilian's Newspaper

通过对创刊于1937年《老百姓报》的办报理念、报纸内容和报道形式的深入分析,可以总结出其办报的成功经验,即把老百姓的所需放在首位;用老百姓的话,说出老百姓的愁苦;采用老百姓喜闻乐见的形式,语言尽量采用方言土语等等。这些成功的经验都可以为当代报纸走向大众化提供借鉴。

The paper based on The Civilian＇s Newspaper published in 1937 probes into the idea of running a newspaper, the contents of the newspaper and the reporting forms in order to generalize the success of running a newspaper, namely, to put what the public needs in the first place, to use the common words to narrate what the public wants to say, and to use the appealing forms, especially the dialect and jargon. These could be used for re[erence as the successful experience of Today＇s newspaper.