旅游高等教育的双语教学探析

Bilingual Teaching Practice and Exploration in Higher Education of Tourism

旅游高等教育中导入双语教学,其现实意义勿庸置疑。基于《旅游市场营销学》的双语教学实践,对双语教学在旅游管理专业教学过程中的实践模式、实施双语教学的关键及需要注意的问题等进行探讨,同时对今后高校旅游专业推行双语教学提出了设想。

It is beyond any doubt that bilingual teaching is of great realistic significance in higher education of tourism. This paper, based on the author＇s bilingual teaching practice of the course“Tourism Marketing”, probes into the practice model and key points of the bilingual teaching, and relevant problems that merit attention in the process. It further proposes some assumptions for the future practice of bilingual teaching in college tourism specialties.