我国旅游客源市场研究进展

A Research on the Tourist Market in China

对我国旅游客源市场相关文献的分析表明我国旅游客源市场研究具有研究空间尺度全、研究客体多样化、研究对象逐步国内化、研究方法逐步综合化等特点。在详细分析其研究内容、研究方法和存在问题的基础上,提出了成立旅游数据收集中心、以县为单位统一统计口径、加强G IS在旅游客源市场研究的应用等建议。

Accurate information is essential to make sound, logical decisions involved in tourism planning and development. Any tourism area should have a regular program for coLLection and evaluation of tourism information, especially in the tourism market. Based on the analysis of the literatures about the tourist market, the paper discusses the laws, contents, methods and questions of domestic research about the tourist market. With the rapid increase of the living standard, domestic tourist statistics has become more and more important than before. It is necessary to set up an organization for data coLLection with a common standard. At the same time, the use of GIS in the tourist market should be emphasized.