内练“内功”,外塑“形象”——打造九嶷山舜文化旅游精品的构想

Assumaption on Creating Essence of Jiu Yi Mountain Shun Cultural Tourism

本文分析了“打造九嶷山舜文化旅游精品”的必要性与可能性,提出了“打造九嶷山舜文化旅游精品”的构想,即一方面内练“内功”,在完善现有旅游景点设施的基础上,充分挖掘舜文化内涵,彻底改变旅游产品单一的现状,打造出“内功”十足的九嶷山舜文化旅游精品;另一方面外塑“形象”,在加大宣传力度的基础上,重新确定旅游形象,以形象带动战略,提高广大游客对九嶷山舜陵景区的形象感知。

The present paper conceived the idea of creating essence of JiuYi Mountain Shun cultral tourism and analysed its necessities and possiblities.The present writer maintains that on the one hand the practice of the internal force should be enhanced in the aspects such as perfecting the existing tourism facilities and transforming the present situation of single_tourism_product to creat a new tourism product of powerful internal force.On the other hand,the external image should be molded in the way of redesigning the unified image based on the enhancement of propaganda and driving the stragety by the image and enhancing the extensive tourists＇ image perception of JiuYi Mountain Shun scenery spots.