国内竞争情报业态分析

Analysis of development of competitive intelligence in home market

在市场竞争环境中,企业生存与发展,就必然要收集市场信息,了解竞争对手的情况,企业对竞争情报的需求巨大。全方位诠释提供情报报务的竞争情报业,剖析竞争报业的构成主体,分析竞争情报业的细分市场和业务模式,阐述其未来发展趋势。

This paper gives an explanation of constitutes of the competitive intelligence business which offers information for enterprises. It is also makes an anatomy of the main structure of the competitive intelligence business at home, its segment market and business patterns. At last, the paper discusses the development trends of the competitive intelligence business.