摘要
在市场竞争环境中,企业生存与发展,就必然要收集市场信息,了解竞争对手的情况,企业对竞争情报的需求巨大。全方位诠释提供情报报务的竞争情报业,剖析竞争报业的构成主体,分析竞争情报业的细分市场和业务模式,阐述其未来发展趋势。
This paper gives an explanation of constitutes of the competitive intelligence business which offers information for enterprises. It is also makes an anatomy of the main structure of the competitive intelligence business at home, its segment market and business patterns. At last, the paper discusses the development trends of the competitive intelligence business.
出处
《重庆工商大学学报(社会科学版)》
2005年第5期57-60,共4页
Journal of Chongqing Technology and Business University:Social Science Edition
关键词
竞争情报业
细分市场
业务模式
competitive intelligence business
segment market
business pattern