充分发挥公共关系在素质教育中的独特作用

Giving full play to the public relation in the quality-centered education

公共关系以形象塑造为核心,是高等院校进行素质教育的重要组成部分,对大学生学业、择业与就业和成长、成才与成功有极大的帮助。本文重点论述公关教育和素质教育目标一致,并在素质教育中发挥独特的育人作用。在高等院校开展的公共关系教育已成为素质教育的重要资源,是最受大学生欢迎、普及面最广的素质教育辅助课程之一,已构建起新的育人平台。

The public relation takes the creation of image as its core, which is the important part of the quality - centered education in colleges and universities, greatly benefiting the learning, job choice, employment, growth and success. This paper mainly discusses the same goal of the public relation and the quality - centered education and the unique role of the public relation for fostering talents in the quality - centered education. The education of the public relation in colleges and universities has become the important source for quality - centered education and one of the auxiliary curriculums which is most popular to students and widespread. It is the platform for training talents.