论高校后勤企业形象塑造

The creation of image of the logistics corporation in colleges and universities

伴随高校后勤社会化改革的深入发展,塑造后勤企业良好形象,成为高校后勤管理的高层次追求。后勤企业形象是高校后勤企业文化建设的重要内容,也是高校后勤为教学、科研及师生员工提供服务保障的基本要求。通过对后勤企业形象的特点界定与分析,提出了确保后勤企业的长远发展要以塑造良好的后勤企业形象为基础,同时阐述了如何塑造后勤企业形象。

With the further reform of socialization of the logistics in colleges and universities, creating the good image of the logistic enterprises has become the high pursuit of the logistic management in college and universities. The image of the logistic enterprises is the important part of the building of logistic corporate culture in colleges and universities as well as the basic requirement for serving teaching, scientific research, teachers and students. Through defining the image of the logistics corporation, this paper brings forward the view that building the perfect image is the basis for insuring the long - run development and expatiates on how to build the image of the logistics corporation.