易读性:报纸版面变革的市场取向

Reader-friendly presentation: the market tendency for edition reform of newspaper

本文针对报纸版面频繁“变脸”的现象进行了梳理,归纳其基本特征和发展趋势,并指出其动因来自媒介市场竞争。如何突出“易读性”这一以读者传播中心的编辑理念?本文提出了版面变革与新闻改革的内在关系,并表明了主流报纸版面设计应把握的价值取向。

To the phenomenon of edition frequent changes, the paper sums up the characteristic and developing tendency of edition reform, pointing out the reason is medium market competition. On how to stress the reader-friendly presentation the editorial idea for readers, the paper puts forward the relation between edition reform and news reform, showing the value tendency for newspaper edition designing.