河南省旅游形象及其旅游资源产品开发研究

Study on the tourism image of henan and development of its tourism resources and products

本文根据河南省地图轮廓形状酷似“母乳”的独特性,及其特有的黄河母亲河文化内涵,探讨其旅游形象建设,认为河南省应建设“文化母乳圣地——中国故园”的旅游形象,并围绕该形象,进一步研究了相应的旅游资源和旅游产品开发策略。

The outline shape of Henan is exactly like the mother breast with its special historic culture connotation. According to this, the paper discusses the tourism image of Henan, which is the sacred place of mother breast of culture and the Chinese birthplace, and further studies the development of its tourism resources and products.