摘要
我国旅游事业蓬勃发展,现在进入到营销主导时代的中国旅游业必须用科学、先进的旅游市场营销来武装自己。中国加入WTO使中国的旅游市场融入世界旅游市场竞争当中,这就要求我们更要积极研究旅游市场营销,把现代先进的旅游市场营销理念引进中国旅游事业。
We have entered a marketing dominant age, which need the scientific and advancement of the tourism market sale method to strengthen us to accelerate the Chinese tourist industry develop speedily, healthily and orderly. The Chinese tourism market has participated into the worldwide competition since China entered into WTO that asked for us to research marketing of tourism actively and to import modern advanced marketing ideas of how to promote the market of tourism into china.
出处
《山西经济管理干部学院学报》
2005年第3期16-17,93,共3页
Journal of Shanxi Institute of Economic Management
关键词
旅游
营销
探讨
Tourism
Marketing
Discussion