摘要
广告本质上就是一种文化,从表面上看,广告是推行产品的一种手段,谁也不会否认广告的商业目的。但广告在为商品进行宣传的同时,自觉或不自觉地输出某种技术意识,改变这人们的思想和价值观念,引导这人们的行为和生活方式,给予人们一定的精神需求。
The advertisement is a kind of culture in nature. It is a method of promoting product to all appearances; no one can deny its business target. It transmits some technology consciousness consciously or unconsciously from merchandise propaganda to change people＇ s thoughts and the idea of value, to lead to a conduct and life style of people, to deliver the spirit demand of people.
出处
《山西经济管理干部学院学报》
2005年第3期24-25,共2页
Journal of Shanxi Institute of Economic Management
关键词
广告
企业文化
传播
Advertisement
Enterprise Culture
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