谈谈波特竞争模型中的合作因素

A Study on Cooperation Aspect in Porter's Five Forces Framework

波特竞争模型将市场竞争看成一种零和博弈,但是,近年来,合作越来越受到企业的认可,合作带来的收益远大于竞争所带来的收益。本文将合作因素引入波特竞争模型,解释了企业间的合作现象,同时对合作所引起的收益与风险进行了探讨,指出我国企业参与国际竞争必须走合作之路。

Porter＇s five forces framework views market competition as a zero-sum game, but recently, cooperation has been accepted by more and more enterprises. The revenue from cooperation is larger than that from competition. This thesis introduces the cooperation aspect to Porter＇s five forces framework, and explains the cooperation phenomenon. Furthermore, it discusses the revenue and risk of cooperation and points out that our Chinese enterprises must cooperate with each other to win in the international competition.