摘要
空调作为家电业的重要产品,经过20世纪80年代的引入期和90年代的高速成长期之后,目前处于成熟期阶段。空调产业竞争,尤其是价格竞争日益加剧,形成了新的竞争格局,整个产业处于动态调整过程中。以产业组织理论中哈佛学派的SCP范式为基本分析框架,分析我国空调产业的市场结构、行为与绩效,指出目前我国空调产业存在的问题,并提出发展我国空调产业的几点建议。
Air conditioning, one of the products in household electrical appliances industry, is at the stage of the mature phrase after the rapid development in 1990s. The competence of the air condition industry, especially in price, is quite intensive and the new industry structure is emerging as the result of dynamic adjustment. Analyzes the market structure, conducts and performance of our national air condition industry by the SCP method of Harvard School. Also points out the problem existing in the industry and gives out the review of the way out correspondently.
出处
《制冷与空调》
2005年第5期13-17,共5页
Refrigeration and Air-Conditioning
