电子商务中的不正当竞争表现形式及对策分析

The Forms of Illegitimate Competition in E-Commerce and Its Countermeasures

电子商务以成本低、效率高、全球性的特点迅速风靡全世界,成为一种新的商务模式。许许多多的企业和消费者享受到了电子商务给他们带来的开放、快捷等便利,但也遭受到了网络上不正当竞争的侵害。因此,电子商务中的不正当竞争问题是各国政府及企业和上网用户所关注的热点问题,我们必须认清网络环境下不正当竞争的各种表现形式,积极应对,严阵以待,防患于未然。

Being low in cost, high in efficiency and global in area, E-Commerce sweeps the whole world rapidly and is becoming a kind of new commercial mode. A lot of enterprises and consumers are enjoying the convenience and opening that E-Commerce brings to them. But it also suffers from the infringement of the illegitimate competition on the network. So, the illegitimate competition in E-Commerce is the hot question that governments, enterprises and Internet users of various countries pay close attention to.