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网上集体议价成交量的实证研究 被引量：4

An Empirical Study of Sales by Group Buying in the Online
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摘要 动态定价在网络拍卖中的广泛应用,引发了对新型商业模式的研究。通过对全球排名第四的集体议价拍卖网站Letsbuy it.com的实证研究,分析了产品类型、降价幅度和结束效应对集体议价拍卖最终成交量的影响,发现处于生命周期增长阶段的商品适合集体议价拍卖形式,而且在这种拍卖形式中存在明显的结束效应。 The advent of dynamic pricing in online auction has led to the creation of innovative business models for Internet-based selling. The dynamic pricing-group-buying used by Letsbuyit. com, ranking the fourth by auction in the world, was investigated. It was found out that the items in the growth stage of product life cycle sounded a significant deal. The research also discovered that the ending effect exists in the context.
作者 毛彦妮 王刊良
机构地区 南京财经大学国际经贸学院 西安交通大学管理学院
出处 《管理学报》 2005年第5期559-563,共5页 Chinese Journal of Management
基金 国家自然科学基金资助项目(70121001 70372049)
关键词 集体议价 动态定价 产品生命周期 结束效应 group-buying dynamic pricing product life cycle ending effect
分类号 C931 [经济管理—管理学]
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参考文献9

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同被引文献23

  • 1金晔.窜货的博弈分析与规避方法[J].经济师,2006(3):184-185. 被引量：7
  • 2张春燕,须文波,孙俊,管芳景.MQPSO:一种具有多群体与多阶段的QPSO算法[J].计算机应用研究,2007,24(3):100-102. 被引量：8
  • 3胡旺,李志蜀.一种更简化而高效的粒子群优化算法[J].软件学报,2007,18(4):861-868. 被引量：333
  • 4周丹,须文波,孙俊,陈伟.QPSO算法在非线性观测器设计中的应用[J].计算机应用研究,2007,24(4):246-248. 被引量：1
  • 5Chen Jian,Chen Xi-long,Song Xi-ping.Comparison of the groupbuying auction and the fixed pricing mechanism[J].Decision Support Systems, 2007,43 ( 2 ) : 445-459.
  • 6Kennedy J,Eberthart R.Particle swarm optimization[C]//Proceedings of the. 1995 IEEE International Conference on Neural Networks. Perth, Australia, 1995 : 1942-1948.
  • 7Sun Jun,Xu Wen-bo.A global search strategy of quantum-behaved particle swarm optimization[C]//Proceedings of IEEE Conference on Cybernetics and Intelligent Systems,2004:111-116.
  • 8Jian Chen, Xilong Chen, Xiing Song. Comparison of the groupbuying auction and the fixed pricing mechanism [J]. Decision Support Systems, 2007, 43(2).
  • 9Krishnan S. Anand, Ravi Aron. Group-buying on the Web: A Comparison of Price-Discovery Mechanisms [J]. Management Science, 2003,49(11).
  • 10Kauffman Robert J, Wang Bin. Bid Together, Buy Together: on the Efficacy of Group-buying Business Models in Internet-based Selling [R]. MISRC Working, University of Minnesota, 2002-05- 16.

引证文献4

二级引证文献7

管理学报
2005年 第5期

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