未来的彩妆品市场

Future color cosmetic market innovation

近年来单纯的彩妆品销售逐渐下滑,结合护肤技术的彩妆是未来发展的趋势。现在一些护肤技术已经用于彩妆及其他化妆品中,表明彩妆和护肤技术之间的界线逐渐被跨越。包括雅芳、娇兰、雅诗兰黛、香乃尔、纪凡希和露华浓等公司纷纷推出了融合护肤技术的新产品,这些护肤技术有抗皮脂防皱作用、抗衰老作用、保湿作用、丰润作用和长效作用等。实践证明,融合了护肤技术的彩妆,符合市场发展的规律,使消费者得到多功能、多用途的产品,而商家则获得了更多的利润。然而两者之间的进一步融合还有很多问题需要解决,未来的彩妆市场将能够与整容市场相抗衡。

Color sales have weakened in recent years, and color cosmetics with skin care technology are the trend in future. Now, color cosmetics are enjoying careful blending with skin care technology, and the fine lines of the two are crossed gradually. Companies have launched new brands blended with anti - aging, anti - sebum, moisturizing, plumping effect, long - effect and other skin care technology, such as Avon, Guerlain, Est6e Lauder, Chanel, Givenchy and Revlon etc. Color cosmetics with skin care technology are welcomed to market, and value of costumes increase, and costume enjoys multi - use, long - effect products, and more benefits of manufactures are created. But more problem need to be solved in future, we are waiting for that color market could match with surgical cosmetic treatments market.