摘要
在商品经济迅速发展的今天,英语广告作为一种信息传递的手段,越来越受到企业、中间商和广大消费者的重视和青睐。然而,广告英语作为应用性极强的语言又有其独到之处。
In modem society, with the rapid development of economy, business advertisement has attracted and been favored by more and more enterprises,middlemen and consumers.However, advertising language has its own unique charaeterisfies.The paper makes a preliminary analysis on the features of English advertisements from the perspectives of vocabulary, syntax and rhetoric.
出处
《黑龙江教育学院学报》
2005年第6期65-67,共3页
Journal of Heilongjiang College of Education
关键词
英语广告
词汇特征
句法特征
修辞特征
English advertisements
lexical features
syntactic features
rhetorical features
