摘要
体育赞助作为体育经济活动中最活跃的部分,已经成为繁荣体育市场和促进体育事业发展的重要因素。通过对制约我国体育赞助发展因素的分析,针对性地提出促进我国体育赞助健康发展的对策。
As the most active part in sports economic activities, sports sponsorship has already become an important element to boom the sports market and promote the development of the sports industry. Through the analysis of the elements that have restricted sports sponsorship development in China, this paper puts forward the correspondent countermeasures to promote the sound sports sponsorship development in China.
出处
《四川体育科学》
2005年第3期4-6,17,共4页
Sichuan Sports Science
关键词
体育赞助
发展
制约因素
对策
Sports sponsorship
Development
Restrictive elements
Countermeasures
