收视分析与节目编排策略

Analysis of TV Ratings and Program Arrangement Strategy

节目编排是电视节目由制作转入播出中起承上启下作用的关键环节,任何电视机构对这一环节都非常重视。在节目编排的决策中,收视率提供了类似“通用货币”式的依据。在节目编排与效果分析时,收视率数据分析不是单一的收视率指标分析,而是一个指标体系。本文以综合应用收视率指标体系为例,分析视听率调查在节目编排策略中的作用。

Program arrangement is a key link from production to broadcast of TV program. TV ratings function as popular currency in deciding the program arrangement. When arrange programs and analyze the results, TV ratings data is rather a system of index than just a figure. Taking comprehensive applied TV ratings index system as an example, the paper analyzes the function of TV ratings investigation in making program arrangement strategy.