摘要
新中国的报业结构变迁,大致经历了从建国初期到20世纪70年代末、20世纪80年代和20世纪90年代三个主要阶段,每个阶段在整体布局、管理形式、经济效益和内容构成等方面皆有一些显著的特征,并且表现出地方性报纸超越全国性报纸成为报业市场竞争主体的总体规律。弄清报业结构变迁的轨迹、趋势和规律,可以帮助我们更好地理解中国报业发展的动力和方向。
The transformation of PRC＇s newspaper industry structure approximately includes three phases, which are first from 1949 to the late 1970s, then the 1980s and the 1990s. Each period has its own notable characteristics in terms of the sector＇s overall arrangement, management form, economic profit and content. And as a rule, it is always the local newspapers, rather than the national ones, that play a leading role in market competition. In order to better understand the dynamics and direction of Chinese newspaper industry development, we should first identify the evolution, trend and law of the transformation of newspaper industry structure.
出处
《杭州师范学院学报（社会科学版）》
2005年第5期31-34,共4页
Journal of Hangzhou Teachers College(Humanities and Social Sciences)
关键词
报业结构
变迁特征
全国性报纸
地方性报纸
newspaper industry structure
transformation
characteristic
national newspaper
local newspaper
