摘要
创意是广告的灵魂,情感诉求广告是现代商业广告创意中的一把利剑。本文阐述了商业广告中的情感诉求是根植于受众的情感的,为达到迎合受众情感的目的,提出了现代情感诉求广告的功能、设计新趋向及其要遵循的一般原则,以期在今后进行情感诉求广告的创作中起到一定的指导作用。
Originality is the soul of an advertisement. Perceptual appeal is a benefit sword in modern commercial advertisement. Commercial empathetic appeal is rooted in audience＇s emotion. This paper studies how advertisement catering to audience＇s emotion and puts forward the function of modern commercial advertisement of perceptual appeal, the new tendency of design and some writing principles.We hope there is the function for artistic creation of perceptual appeal.
出处
《山西焦煤科技》
2005年第9期37-40,共4页
Shanxi Coking Coal Science & Technology
