在电子商务下的企业管理创新

Innovation of Enterprise Management in E-commerce

电子商务无限的活力和所带来的无限商机对传统的商务模式造成了巨大的冲击。它要求对传统的商务模式进行一次彻底的变革并且对传统的企业管理模式发出了挑战。电子商务的企业管理创新,主要表现为企业管理理念在电子商务下的创新与转变、企业管理组织结构的创新、电子商务下的生产管理创新、电子商务下营销管理的创新。

It brings enormous impact to the traditional business with an infinite business opportunities by the limitless vitality of the e- commerce, which requests to have the reform thoroughly to the traditional business, meanwhile challenging to the traditional enterprise management mode and the enterprise creative of e-commerce, that shows in the enterprise management of e-commerce enterprise management organize structural production control of e--commerce and the marketing management oi e-commerce.