解析国际润滑油公司的中国投资行动

In-depth Analysis of Investment by International Lubricating Oil Companies in China

国际润滑油公司在华投资呈现“持续、集中”的特点:一方面,国际石油润滑油公司源源不断进入中国市场,不停地加大对华投资金额;另一方面,这些国际巨头将投资方向集中在产业下游,重在获取分销渠道。这样的投资策略与中国润滑油市场的运行特点紧密相连:竞争主体为大型厂商,竞争焦点是分销渠道。国际润滑油公司独特的投资策略给中国本土润滑油企业带来了相应的压力,但其投资行为带来的竞争也促使国内企业加快发展步伐,以适应更高的市场要求。

The investment of international lubricating oil companies inChina features lasting and centralized characteristics. On one hand, international lubricating oil companies are constantly entering the Chinese market, making ever-bigger investments in China. On the other hand, investment from these international firms is focused on the downstream sectors with the aim of obtaining distribution channels. Such investments trategyh as ac lose relationshipw itht hec haracteristics of China's lubricating oil market with the major companies being the main competitors for distribution channels. The unique investment strategy of international lubricating oil companies brings Chinese mainland lubricating oil companies under pressure. The competition they bring also requires our domestic companies to make further developments to meet higher market demands.