在位企业与进入企业的广告、价格决策分析

Study on the advertisement/price decision analysis of inside and entry enterprises

在广告策略与价格策略的联系中,讨论了行业内的在位企业与行业外的进入企业刈广 告与价格两种竞争手段的组合运用．从数量的角度分析了在位企业与进入企业各自的价格、广告 调整的幅度,以取得最优经济效益．

In discussing the relationship between advertise and price polices, the combination policies of advertise and price are studied for both inside and entry enterprises of the industry. How to handle the advertising and price policy conjugation during entry to industry to maximize profit is also discussed.