台湾第二品牌政党的困境——第五、六届“立委”选举亲民党与“台联党”政党品牌之变化

The Puzzle of Taiwan’s second-brand Party——the changes of the party’s brand of PFP and TSU since the 5th to 6th Legislative Yuan election

针对台湾第五届与第六届“立委”选举的结果做一比较分析,以实证方式探究政坛两大阵营四个主要政党在三年中形象品牌的变化情形。尤其着力于蓝绿阵营中的第二大党——亲民党与“台联党”——在这三年间的席次增减,并以政党品牌的概念来解释此种蓝绿内部消长的情形,作为政治参与者与政治研究者进一步观察的方向与依据。

The paper compares the result of the 5th and 6th Legislative Yuan election; the author tries to figure out the changes of Taiwan＇s four major party＇s brand in positive methods. The paper especially focused on the adding and reducing of the seats of the second-brand party in blue and green camp, People First Party and Taiwan Solidarity Union, in the last three years, The author tries to use the concept of party-brand to explain the ebb and flow in the blue and green camp, so the politicians and political researchers can get the directions of observation.