摘要
近年来,汽车市场竞争将着重围绕服务质量展开,以用户满意为起点,提高汽车行业的服务质量;以顾客感知为手段,改善汽车行业服务质量的认同。抓住顾客需求,管理顾客期望,引导顾客服务感知,实现企业与顾客的互动、双赢,将最终决定我们汽车行业的未来发展。
In recent years, the competition of auto market of our country is aggravated . The market competition of the next automobile will be focused on and launched around the service quality. Users of Israel are satisfied as the starting point, improve the service quality of the automobile trade; Perceive it for the means with the customer, improve the approval of the service quality of automobile trade. Catch customer' s demand, manage customers and expect , lead the customer service to perceive, realize the interdynamic , win - win of the enterprise and customer, will determine the future development of our automobile trade finally.
出处
《浙江交通职业技术学院学报》
CAS
2005年第3期35-38,共4页
Journal of Zhejiang Institute of Communications
关键词
期望
感知
服务质量
Expectation
Esthesia
Service quality