台湾农产品对接祖国大陆市场的分析与建议

Analysis and suggestions of Taiwan farm produce meeting mainland market

中央的政策优惠与地方政府的积极配合为两岸农产品贸易创造了良好的机遇,台湾农产品进入祖国大陆市场对促进台湾农业的战略升级和提高祖国大陆农业竞争力均具有重要作用。本文着重根据人民生活水平提高后对农产品的特殊要求,将农产品品质学与市场营销原理相结合,提出了台湾农产品拓展大陆市场的七点建议。

Preferential policies of central government and active cooperation of local governments take a great opportunity to farm produce trade between two sides of Taiwan Straits. Taiwan farm produce entering mainland market has great effects on both promoting Taiwan agriculture upgrade and improving mainland agriculture competitive ability. The article gives seven suggestions on Taiwan farm produce expanding mainland market from the points of quality and marketing, on the base of special demand for farm produce following improvement of people living.