美国旅华市场的开发促销

Developing and promoting the American tourist market to China

本文站在中国旅游目的地角度,分析了美国作为我国入境旅游的最大远程客源市场的战略地位和对我国未来旅华市场的影响。现阶段,特别是在奥运即将来临的前三年,大力开发美国市场,具备了更加良好的条件和有利因素,在此基础上提出了开发促销美国入境市场的促销策略。

This paper, from the prospective of Chinese tourism destination. Analyzes the strategic position of USA as the largest long- distance inbound tourist resource market of China and its impact upon China＇s future tourist market. At present, especially when Olympic Games is to be hold in Beijing, more. advantages for developing American market shows up. They are presented in this article which also offers some promotional strategies for this drive.