摘要
文章采用主因素分析法探讨大学生MP3设计心理评价系统的结构,同时提出了测量大学生MP3设计心理评价的初步量表———大学生MP3随身听设计心理评价因素重要性量表。利用头脑风暴、专家访谈、文献检索等方法收集确认大学生MP3设计心理评价因素81项,并在此基础上进行因素分析.结果表明大学生MP3设计心理评价由18个因素构成,其中核心因素是MP3随身听的象征意义与个性表现的心理价值。
The article discusses the structure of mentality evaluation of MP3 design for college student. At the same time, the article expounds the preliminary format of mentality evaluation of MP3 design for college students. Through brain-storming, interview with specialist and literature collection, 81 factors are reviewed. The result of factor analysis reveals that mentality evaluation of MP3 design for college students is made up of 18 factors. The basic factor is the mentality value of symbolic meaning and expression of individuality.
出处
《江南大学学报（人文社会科学版）》
2005年第5期120-124,128,共6页
Journal of Jiangnan University：Humanities & Social Sciences Edition
关键词
大学生
MP3
设计
心理评价
因素
college student
MP3
design
mentality evaluation
factor
