产品广告与民族文化

Product Advertisements and National Culture

几千年的文化积淀给中华民族打上了特定的文化心态烙印,针对中国消费者的现代产品广告对当前民族文化心态缺乏应有的了解是难以奏效的。文章从广告文化的角度出发,研究广告文化如何体现民族文化的基本特性,并根据产品的不同性质有效地融入本民族文化特性,以顺应时代前进的步伐。

Because thousands of years long Chinese history brand Chinese nation with unique cultural features, modern product advertisements aiming at Chinese customs will be ineffective if they don＇t reflect cultural mentality of Chinese nation. This article studies how to embody peculiarity of Chinese national culture in advertisement culture and how to effectively merge features of Chinese national culture into various products.