关于人文景观与户外广告的创作

On the creation of city landscape and outdoor advertisements

为了使沈阳市户外广告设计混乱的现象得到改善,对其进行分析研究,户外广告具有视觉景观形象的形式美,还具有超越具象之外的精神价值美和厚重的历史文化积淀而成的景观艺术美。户外广告是城市景观中的重要因素。根据沈阳市现状,从城市设计整体角度对广告设计提出一些建议。

Outdoor advertisements of Shenyang have been designed disorderly. In order to refresh the conditions, we have made a lot of explorations and research. Outdoors advertisements have their own beauties in form as part of the visual scene, and it also has its beauty in spiritual value. It has artistic beauty as well due to the historical and cultural deposit. All in all, the outdoors advertisement is an important factor of city landscape. According to the appearance of Shenyang, the authors put forward some suggests about outdoors advertisements design.