摘要
在钢材市场供大于求的形势下,未来的市场竞争将更多地体现在产品品牌的竞争。马钢要立足市场做大做强,早日建成具有国际竞争力的现代化企业集团,必须实施各牌战略,提高产品品质,提高核心竞争力。
In the situation of oversupply of steel products in markets, the future markets competition will be more shown by products＇ brand. It has to actualize Name- Brand strantegy and improve properties of products and promote essential competitive power MaSteel to turn to larger and stronger on the base of market, and to become a modem enterprises group which bears international competitive power earlier.
出处
《安徽冶金科技职业学院学报》
2005年第4期1-3,共3页
Journal of Anhui Vocational College of Metallurgy and Technology
关键词
马钢
名牌战略
核心竞争力
MaSteel
Name - Brand
kernel competitive power
